Villa Cullinan & Villa Ricotta: 2 strategies, 2 historic sales!
By Leon van Huyssteen on - 4m. reading time
As the leading luxury real estate agency in Marbella, Drumelia have built up a lifetime of experience, skills and networks.
As different properties require different treatments, adapting how we sell it is key to our service offering. In 2021, we proved this by closing two unique property deals.
READ ON to learn how Drumelia approached these two luxury property challenges, applying different strategies toward two spectacular sales.
Selling Villa Cullinan
Dubbed the ‘Pride of Zagaleta’ and the ‘Diamond of Marbella’ newly built Villa Cullinan was hailed as the biggest, most exclusive and innovative mega mansion in Europe.
Submitted by Drumelia Real Estate for the prestigious International Property Awards 2019-2020, the bold, big and beautiful mansion was duly announced the winner. What's more, at the European Property Awards, Villa Cullinan became the National Winner in Spain in the category “Best Residential Property Spain.”
Built: 3.110 m²
What else? State-of-art designer kitchens, a pampering spa-centre, imposing swimming pools, gorgeous vistas and total privacy in the most luxurious urbanization of Europe.
This extraordinary, chic and sophisticated villa was valued at € 32 000 000.
Once appointed as selling agent, Drumelia's brief from the vendor was as follows:
Promote the property as widely as possible. Create the maximum reach with the maximum audience. All out exposure, for a swift sale.
And so we did!
Drumelia's sales strategy:
- Filming 2 property tours for Youtube
- Filming a property video for Youtube
- Filming a music video with Tom Claeren for Youtube.
- Instagram posts
- Extensive photos featured on our website.
- A grand launch event with 300 VIPs
- Influencer collaborations
And the Result ?
Selling Villa Ricotta
Located in the foothills of the La Concha mountain range, this neo-classical style property was designed by famed Spanish architect, Jesús del Valle Cardenete.
The unapologetically styled exterior, featuring imposing Corinthian columns supporting an enormous front portico, boasts a presence like no other.
Timeless elegance features throughout. The property was even awarded the Premios Maceal prize for best international villa after its completion in 2017.
Plot: 6000 m²
Built: 3000 m²
What else? 2 kitchens, lift access to all floors, an eight-car garage and infinity pool.
After its construction, a prominent article in Forbes magazine speculated the price to be in the region of € 40 000 000. However, hype is one thing...
The truth was that the final price was actually somewhat lower. A fact Drumelia made potential buyers carefully aware of, supported by clear calculations and the transparency they are known for.
For this particular villa, the brief was much different. The owner, who valued privacy, asked Drumelia to respect it, and requested us to promote the property very selectively. No published photos. No social media.
Drumelia's sales strategy:
- Used its wide network of contacts to selectively recommend the property.
- Very selective in-person property tours were arranged.
And the Result?
Why Selling with Drumelia works
At Drumelia, we don't follow a one-size-fits-all approach. We know many ways to sell a property, but it's discovering what a vendor wants, and the situation requires, that's key to making it happen.
From a first appraisal to a detailed and specific marketing plan down to the finest detail in the sales negotiation, Drumelia covers it all.
From the sales side, we have:
- Over half a dozen property consultants at your service.
- A listings department who feature properties as soon and in as much detail as possible.
- A staff who cater to clients in multiple languages.
- An in-house lawyer to make sure every sale goes smoothly.
But listing a property is just the beginning. It's making sure the right eyes see it. And that means marketing it properly.
Our marketing team includes:
- A top photography unit to make your property look its best
- Social media coverage on Instagram and Youtube
- Constant news updates with e-newsletters and blogs
- A video and drone unit for even more spectacular property coverage
Versatile, Passionate & On point - Team Drumelia
Knowing how to sell a special property is one of our specialties. People are another.
From villas to frontline golf and sea apartments, our dedicated team specialises in sales across a broad spectrum, backed by decades of experience.
Allow us the chance to connect you with the right buyer, the right way.