Marbella Luxury Property Market Update 2025: Data, Deals & Forecast | Drumelia

By Artur Loginov August 5th, 2025 · 11m. reading time

Read more about Artur

The market is evolving, and so are we.

This report goes beyond numbers. It’s a look at where we stand, where we’re going, and what that means for you.

As we reached the halfway point of 2025, we want to share a transparent and insightful look into the current state of Marbella luxury real estate market through the lens of Drumelia’s performance — Marbella Luxury Property Market Update 2025.

After Drumelia’s record-breaking 2024, this year began with cautious optimism across the sector. And while the pace and behavior of the market have shifted, demand for quality remains stronger than ever, especially in the top segment.

From January 1st to June 30th, Drumelia completed 38 sales, totaling over €143 million in sales volume, reaffirming our position as one of the top-performing luxury agencies in Marbella. With these current results, we aim to surpass last year’s record achievements, with a full-year total of 62 notary sales, despite a more complex closing environment.

• 38 properties sold
• €143,000,000 in total sales volume
• Average price sold 3.76M
• Average discount from asking price: 9.99%
• 68% of sales made to Drumelia buyers
• Buyers from 17 different nationalities

While viewings and offers remain on par with last year, the negotiation and closing phases have become more complex. Buyers are interested but more cautious. They take longer to decide and often submit lower offers, looking for stronger justifications before committing.

Several external factors have contributed to this shift. Rising geopolitical tensions, particularly the renewed economic confrontation between the U.S. and China, have reflected uncertainty in global financial markets, translating into a temporary pause on large capital decisions for many international buyers.

Combined with unusually heavy rainfall in Marbella during March, that benefited the region’s water reserves, green landscapes, and golf courses, but has limited travel and reduced physical visits. Add to that election-driven policy uncertainty in markets like Germany and the Netherlands, and it’s no surprise that some buyers pressed pause.

Internally, the impact was visible: in April 2025, lead generation dropped by 58% compared to the same month in 2024. Overall, March and April combined saw a 40% decline in leads compared to January and February 2025, indicating a slowdown in buyer interest. Viewings and offers held, but signed deals declined sharply due to owners holding firm against much lower offers than they were used to.

But then came the rebound: May showed recovery, June nearly broke new records, and July promised another great month. The Marbella real estate market’s resilience continues to impress, and it’s no coincidence. Many people continue to see Marbella as a safe haven, no matter what’s happening in the world, political tensions, pandemics, or other crises.

Marbella’s infrastructure, service quality, lifestyle offering, and global brand growth have been exponential in recent years. The city’s appeal is now consolidated for the long term. It’s an all-year-round destination, with international schools, private healthcare, and an airport serving 140+ cities. With a growing number of global entrepreneurs relocating here, the city is increasingly seen as a base, not just a holiday spot.

And when compared to similar luxury destinations such as the French Riviera and the Balearic Islands, Marbella continues to offer excellent value per square meter, a more favorable tax environment for non-residents, and year-round connectivity.

Balearic Islands vs Marbella

French Riviera vs Marbella

For mid-to-long-term investors, Marbella offers a unique mix of stable capital appreciation, eurozone regulatory protection, and lifestyle ROI, a rare combination in Europe’s luxury segment, making it one of the most competitive luxury real estate markets.

That’s why any short-term global shock tends to bounce off quickly; confidence here is grounded in fundamentals, not hype. That’s why the best time to buy or invest here is always now. And it’s never too late.

Because most negotiations happen privately, the broader market doesn’t see the selling prices, only the asking prices. This creates a disconnect. Sellers (and neighbors) often assume values are holding or rising based on public asking prices, even when real sales are sometimes 10% below, and this information doesn’t reach the public.

In some cases, where listings were overpriced, reductions above 15% were needed to secure a deal. These overvaluations hurt the vendor's speed and final sale price, are a bad decision, and should be taken with great caution. In other cases, great listings correctly valued and marketed were sold at asking prices with limited time exposure, reaffirming that the right price gets you the right deal!

At Drumelia, we emphasize realistic, data-driven valuations and advise owners to list strategically, not emotionally. The first launch moment is critical. A well-marketed, correctly priced property attracts the largest pool of active buyers waiting months for something new. Miss that wave, and you’re left targeting a smaller, slower flow of new buyers entering the market each month.

Everyone knows Marbella’s top addresses: La Zagaleta, Sierra Blanca, Puente Romano, and the Golden Mile. These areas are always the first to rise and the last to fall.

But some areas stand out for value; Marbella Club Golf Resort and El Madroñal are still underrated, and with the city growing and expanding, they have long-term potential. At the same time, certain parts of Nueva Andalucía feel saturated and are becoming less competitive than before. And this is where we like to go one step further. Instead of just selling, our job is to advise.

Currently, the market demands well-priced modern villas ready to move in below €4M in areas like Marbella East, La Quinta, and Nueva Andalucía. When such properties come to market with the right specs and pricing, they don’t last.

On the other hand, we’ve also seen a notable increase in investor demand for renovation opportunities in prime locations such as La Zagaleta, El Madroñal, Sierra Blanca, and Cascada de Camoján, areas with continuous demand regardless of price.

We’re also seeing demand and price resilience in select luxury apartment developments, especially branded residences or properties within top locations, like the Golden Mile and beachfront.

Absolutely, and here’s why. Right now, we have:

Good stock of listings. Softer expectations from many vendors. A market regaining momentum, and that’s a rare combination.

Due to the current buyer interest slowdown, which we have already surpassed, Q3 and Q4 will likely offer the best buying conditions. Some vendors who didn’t meet their sales target after recent events will be more open to quick discount sales. But this is just a momentary occasion, the rebound that we are already seeing, plus an increase in interest that we predict during Q4, will consolidate a different picture for 2026, with new owners coming to the market more confidently. Properties coming in 2026 will likely reflect this shift in sentiment, with sellers feeling stronger, not weaker.

From 2022 to 2024, we experienced a permanent rise in asking prices, from 10 to 20% per year, depending on area and type of property. Last year, 2024 finished with an average discount of 6% from the highest asking prices we have seen. In 2025, the asking prices haven’t significantly risen but have remained almost stable, while the average privately negotiated discount rose to nearly 10%. We believe that the asking prices in 2026 will maintain a stable rhythm as in 2025, growing slowly, but the average discount will go back to under 6% as seen in 2024 and previous years. Beyond 2026, the incredible rise of Marbella in all its facets that we are seeing and will keep seeing consolidates the expectations for a very strong real estate market.

We believe these standout properties currently offer exceptional value in today’s market:

– Albinoni One
Exceptional value and the only brand-new villa in Sierra Blanca priced under €15M — a rare opportunity in a prime location.

– The Courtyard
One of the last remaining plots in Sierra Blanca of this size, offering incredible views and long-term development potential.

– Atria 4 & Atria 5
Newly built villas under €5M on the Golden Mile. Excellent for rental income or future resale — ideal for both investors and end-users.

Pocket Listings

– Villa Selini
Located in Zagaleta and ready by fall 2025, this brand-new mansion offers top-level finishes, amenities, and lifestyle. The price is expected to rise upon completion, making it a strategic early purchase.

If you’re a buyer:
The best properties sell fast, especially modern villas in top locations, and sometimes, taking too long to decide can lead to a lost opportunity that doesn’t repeat itself often. We believe Q3 and Q4 will present you with the best negotiation opportunities that will not be repeated in 2026.

“Gasper from Drumelia made what could’ve been a stressful property search smooth, honest, and genuinely enjoyable. He wasn’t focused on selling but on getting it right. And he did.”
— Mateja B, Slovenia

If you’re a seller:
This market rewards precision in pricing. Price your home intelligently, present it at a high level, and act fast to capture the active demand we expect during Q3 and Q4. But remember that overpricing today can push the potential sale towards 2026.

“Drumelia is a rare partner you can truly entrust with your most valuable assets, knowing you are protected from risks and can count on the outcome. They don’t make empty promises; they deliver impeccably.”
— Nikolay B., Spain

So far in 2025, we’ve worked with buyers from 17 nationalities, reflecting the ongoing international appeal of Marbella and Drumelia’s strength in global reach and conversion.

“Buying a home in Estepona as an American was a huge decision, and I couldn’t have asked for a better team than Drumelia. Every step was handled professionally, from the visits and negotiations to legal support and follow-up. I expected stress. Instead, I got clarity, confidence, and care.”
— Michael R, USA

“I’ve bought several properties with Drumelia over the years, and every time they’ve proven why they’re one of the top agencies in Marbella. I always felt heard, advised, and protected.”
— Henadzi, Belarus

We’re not just closing deals. We’re building a company that elevates the real estate industry.

At Drumelia, we are:

• Growing a sales team driven by values, growth, and excellence.
• Investing in mindset, leadership, and education.
• Creating processes and systems to support long-term success.
• Building a brand that’s trustworthy and forward-looking.

We’re not building for 2026. We’re building for 2036.

“Drumelia combines professionalism, empathy, and real care. If you’re a client, you’re in the best hands. If you’re thinking of working with them, congratulations. You’ll be part of something truly unique.”
— Ramtin K, UAE

We expect the end of Q3 and the beginning of Q4 of 2025 to be highly active. The market is aligning, buyer confidence right now is strong, and vendors willing to adjust will see results.

Drumelia will continue growing the sales team, expanding the listing portfolio, launching new content, educating, driving international buyer traffic to Marbella, and redefining what it means to be a real estate agent.

Whether you're an owner, buyer, investor, or agent, we hope this update gives you a clear and honest view of the current market in which Drumelia operates and a deeper understanding of what we’re building at Drumelia. Let’s keep elevating the image of a real estate agent together!

Marbella continues to evolve, and its foundation, which defines its potential, is as strong as ever.

Would you be interested in buying or selling in Marbella? Contact us today.

[email protected] | +34 952 766 950