Exclusive Marbella villa: Altius – see how we sold all 5 units with tailor-made marketing

By Artur Loginov December 28th, 2021 · 1m. reading time

Read more about Artur

With a long track record of impressive sales, Drumelia has made it its mission to sell exclusive Marbella villas. This brings challenges, but also untold opportunity.

Read on to discover how we sold all 5 units of Altius in Sierra Blanca, Marbella Golden Mile, and which marketing techniques made it happen!

• 3 beds
• 3+1 baths
• 644 to 767 m² built
• 144 to 166 m² terrace
• 2 590 000 € to 2 990 000 €

Sales challenges

This was a very interesting sales exercise.

The units all formed part of a community called Meisho Hills, which didn’t have strong branding. Two other real estate agencies tried but failed to sell a single unit during their contracts.

Sales strategy

When Drumelia took over, our solution was to rebrand the five mini-villas as Altius. We also suggested raising the selling prices.

Coupled with an intense week-by-week publicity campaign, featuring individual videos for each unit over four months, we quickly moved toward success.

We then added events, Instagram posts, visits from well-known personalities, and even overnight stays. Non-stop.

Here you can see some of the videos we created to promote it:

And there's more:

Have a look at the full media campaign we created for the property:
https://www.drumelia.com/properties/sierra-blanca/semi-detached-villa/D2053#gallery

Result

All units were sold within four months, almost all at the increased asking price.

Drumelia will create the perfect marketing plan with outstanding materials to make your exclusive Marbella villa stand out on the way to a sale.

Get in touch today!