Exclusive villa in Marbella: el Nido – see how we sold it with tailored marketing

With a long track record of impressive sales, Drumelia has made it its mission to sell exclusive Marbella villas. This brings challenges, but also untold opportunity.

READ ON to discover how we sold El Nido, a marvellous villa in Cascada de Camojan, and which marketing techniques made it happen!

• 8 beds
• 8 baths
• 3152 M² Built
• 6466 M²Plot
• 21 900 000 € 

Sales challenges 

This house was under contract exclusively with another international brokerage yet failed to sell. The owner then used a local agency – also unsuccessful – and tried an international broker once again, before finally deciding to award a one-year exclusive contract to Drumelia. 

Sales strategy 

A very special marketing campaign was prepared, featuring a property tour with Eric Conover, at the time the real estate agent with the largest Youtube following in North America, along with music videos featuring models dressed in jewellery from Bulgari. We filled the garage of the house with plenty of luxury cars, associating the quality of our production with the luxury of the house, and making people feel they know the property before they even visited it!  

Here you can see some of the videos we created to promote it:

And there's more:

Have a look at the full media campaign we created for the property: El Nido media

Result 

A bidding war between multiple buyers that naturally led to a sale, at a very attractive price! 

Drumelia will create the perfect marketing plan with outstanding materials to make your exclusive Marbella villa stand out, on the way to a sale! 

Get in touch today!